THE NEXT TOP FIRM
WEEK 6: BRAND RECOGNITION
LESSON MISSION
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THE BRAND RECOGNITION COMPONENT
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ACTIVITY 4: SAY IT ALL WITH A BUSINESS CARD
TOOLBOX
advertising campaign: the plan that an advertising company has for advertising someone’s business that is made up of different media types all within a central theme and utilizing one major advertising technique
Brand recognition: is ability of a person to recognize a company or brand over companies or other brands.
client: the business or company that is using your firm's advertising services
company: a business that sells a product
competition: the businesses that sell products or offer services similar to yours; businesses people could choose if they do not like your products or services
logo: a symbol made up of text and or images that help us identify a name brand
Letter Mark Logo: is when a company uses its initials as its logo
Word Mark Logo: when a company uses its name with a special font and colors as its logo
Pictorial Mark Logo: when a company uses a picture as its logo
Abstract Logo: when a company uses some kind of geometric form or shape in combination with a color scheme as its logo
Mascot Logos: when a company uses a mascot, or illustrated character that represents the company as its logo
Combination Mark: when a company uses two or more logo types together in one logo
Emblem Logo: when a company uses letters or words inside a symbol like a badge, seal, or crest, or icon as its logo
visual double entendre: an artistic technique that combines two images into one
illustrating motion: when an images is drawn to look like it is moving or has moved
negative space: the space around and between an image
psychology of color: the idea that certain colors make people feel certain emotions
texture: an artistic technique where an image looks like it might feel a certain way
original design: a design created by one person or company and is unlike any other logo
authentic: something real, true, or genuine; can be supported or backed up with evidence
consistent: doing something the same way or within the same theme or idea
memorable: something that stands out or is interesting so it is easy to remember
slogan: a short, memorable phrase used to advertise a product, brand, political party, or place with a purpose to emphasize something that a company or place would like to be remembered for
target audience: the group of people most likely to be interested in a product or service
timeless: something that does not change or go out of fashion with time
promotional products: knick knacks that are given away for free as a form of advertisement or to encourage employee participation
marketing: the plan or strategies that a business has for promoting and selling products or services, including research and advertising
market: everything that businesses produce to sell to consumers
exposure: getting your company's name out to people so that it is recognizable
brand recognition: the ability to recognize a company's brand over other brands that make the same product
economy: the way a country manages its money and resources (such as workers and land) to produce, buy, and sell goods and services
incentives: something given to a person as motivation to achieve a goal
profit: the money that is left after all costs in making a product are subtracted from the money made selling the product
business card: small card that has a person's contact information
vertical: something that rises up; it has a longer length than width
horizontal: something that expands out; it has a longer width than length
networking: the exchange of information or services among individuals, groups, or businesses
contact: a person that you do business with or the information necessary to get in touch with a person that you do business with
investor: a person who gives money to a business, company, or firm for a small part of the ownership, but with no decision making rights, in hopes that they will make money
vendor: a business or company that sells goods or services to another business or company; Example: a fabric company is a vendor for a clothes maker because the clothes maker has to buy fabric to make the clothes
template: a document that has been set up with the features needed for the document to look a certain way no mater what text or pictures are inserted; a fill in the blank or space document
Brand recognition: is ability of a person to recognize a company or brand over companies or other brands.
client: the business or company that is using your firm's advertising services
company: a business that sells a product
competition: the businesses that sell products or offer services similar to yours; businesses people could choose if they do not like your products or services
logo: a symbol made up of text and or images that help us identify a name brand
Letter Mark Logo: is when a company uses its initials as its logo
Word Mark Logo: when a company uses its name with a special font and colors as its logo
Pictorial Mark Logo: when a company uses a picture as its logo
Abstract Logo: when a company uses some kind of geometric form or shape in combination with a color scheme as its logo
Mascot Logos: when a company uses a mascot, or illustrated character that represents the company as its logo
Combination Mark: when a company uses two or more logo types together in one logo
Emblem Logo: when a company uses letters or words inside a symbol like a badge, seal, or crest, or icon as its logo
visual double entendre: an artistic technique that combines two images into one
illustrating motion: when an images is drawn to look like it is moving or has moved
negative space: the space around and between an image
psychology of color: the idea that certain colors make people feel certain emotions
texture: an artistic technique where an image looks like it might feel a certain way
original design: a design created by one person or company and is unlike any other logo
authentic: something real, true, or genuine; can be supported or backed up with evidence
consistent: doing something the same way or within the same theme or idea
memorable: something that stands out or is interesting so it is easy to remember
slogan: a short, memorable phrase used to advertise a product, brand, political party, or place with a purpose to emphasize something that a company or place would like to be remembered for
target audience: the group of people most likely to be interested in a product or service
timeless: something that does not change or go out of fashion with time
promotional products: knick knacks that are given away for free as a form of advertisement or to encourage employee participation
marketing: the plan or strategies that a business has for promoting and selling products or services, including research and advertising
market: everything that businesses produce to sell to consumers
exposure: getting your company's name out to people so that it is recognizable
brand recognition: the ability to recognize a company's brand over other brands that make the same product
economy: the way a country manages its money and resources (such as workers and land) to produce, buy, and sell goods and services
incentives: something given to a person as motivation to achieve a goal
profit: the money that is left after all costs in making a product are subtracted from the money made selling the product
business card: small card that has a person's contact information
vertical: something that rises up; it has a longer length than width
horizontal: something that expands out; it has a longer width than length
networking: the exchange of information or services among individuals, groups, or businesses
contact: a person that you do business with or the information necessary to get in touch with a person that you do business with
investor: a person who gives money to a business, company, or firm for a small part of the ownership, but with no decision making rights, in hopes that they will make money
vendor: a business or company that sells goods or services to another business or company; Example: a fabric company is a vendor for a clothes maker because the clothes maker has to buy fabric to make the clothes
template: a document that has been set up with the features needed for the document to look a certain way no mater what text or pictures are inserted; a fill in the blank or space document
THE PURPOSE OF BUSINESS CARDS
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HOW TO MAKE A BUSINESS CARD FOR YOUR CLIENT
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YOUR TURN
Now, it is your turn. Let's practice creating a great looking business card. Click on a link below to go to Avery Label Maker. Use the design feature and choose business card. Create a business card for Chick-Fil-A. Use this information:
Mark Nichols, Owner
Chick-Fil-A Trussville
(205) 661-0544
5886 Trussville Crossings Pkwy
Birmingham, AL 35235
Remember to use what you know about Chick-Fil-A to create the perfect business card for him.
Mark Nichols, Owner
Chick-Fil-A Trussville
(205) 661-0544
5886 Trussville Crossings Pkwy
Birmingham, AL 35235
Remember to use what you know about Chick-Fil-A to create the perfect business card for him.
MISSION ACCOMPLISHED
Congratulations
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You accomplished your mission!
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