APRIL SMITH'S S.T.E.M. CLASS
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    • LESSON 5: DESIGNING A LOGO
    • LESSON 6: BRAND RECOGNITION
    • LESSON 6: BRAND RECOGNITION
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THE NEXT TOP FIRM

WEEK 6:  BRAND RECOGNITION

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LESSON MISSION

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  • I can use best practices in logo design to determine the best logo design for a client.
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  • I can use best practices in slogan writing to write a slogan that best represents a client.
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  • I can use best practices in determining and designing promotional products to select products and designs that are right for a specific client.

  • I can use best practices in business card design to design a visually pleasing and effective business card for a client. 

THE BRAND RECOGNITION COMPONENT
​OF AN ADVERTISING CAMPAIGN

Brand recognition ​is the ability of a person to recognize a company or brand over companies or other brands.  Brand recognition is the first and most important part of an advertising campaign.  If people do not recognize your client's name or product, they will not choose your client's business when they need a product or service.  There are four major things advertising firms create for their clients as part of the brand recognition component of an ad campaign.
Logos
Slogans
Promotional Products
​Business Cards

ACTIVITY 1:  ALL ABOUT LOGOS

COL GRAY WHAT IS A LOGO VIDEO
HOW TO DESIGN A LOGO
YOUR TURN
Now, it is your turn.  Let's practice creating a logo.  Click on the logomakr app below.  Create a new logo for Chick-Fil-A.  Remember to use what you know about Chick-Fil-A to create a logo that is right for them.
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ACTIVITY 2:  ALL ABOUT SLOGANS

COL GRAY WHAT IS A SLOGAN VIDEO
HOW TO WRITE A SLOGAN
YOUR TURN
Now, it is your turn.  Let's practice writing and designing a slogan.  Open up a Google Drawing in Google Drive.  Create a new slogan for Chick-Fil-A.  Remember to use what you know about Chick-Fil-A to write and design a slogan that is right for them.

ACTIVITY 3:  ALL ABOUT PROMOTIONAL PRODUCTS

A LITTLE PRESENTATION ABOUT PROMOTIONAL PRODUCTS
HOW TO CHOOSE THE RIGHT PROMOTIONAL PRODUCTS FOR A CLIENT

YOUR TURN
Now, it is your turn.  Let's practice choosing and designing promotional products with our logo or slogans.  Click on a link below to go to Any Promo or Swag.com.  Use the design feature to create a promotional product for Chick-Fil-A.  Remember to use what you know about Chick-Fil-A to create a promotional product that would be most beneficial for them.
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​ACTIVITY 4:  SAY IT ALL WITH A BUSINESS CARD

TOOLBOX

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advertising campaign:  the plan that an advertising company has for advertising someone’s business that is made up of different media types all within a central theme and utilizing one major advertising technique

Brand recognition: ​is ability of a person to recognize a company or brand over companies or other brands.

client: the business or company that is using your firm's advertising services  

company: a business that sells a product 

competition: the businesses that sell products or offer services similar to yours; businesses people could choose if they do not like your products or services

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logo:  a symbol made up of text and or images that help us identify a name brand

Letter Mark Logo:  is when a company uses its initials as its logo

Word Mark Logo:  when a company uses its name with a special font and colors as its logo

Pictorial Mark Logo:  when a company uses a picture as its logo 

Abstract Logo: when a company uses some kind of geometric form or shape in combination with a color scheme as its logo

Mascot Logos:  when a company uses a mascot, or illustrated character that represents the company as its logo

Combination Mark:   when a company uses  two or more logo types together in one logo 

Emblem Logo:  when a company uses letters or words inside a symbol like a badge, seal, or crest, or  icon as its  logo

visual double entendre:  an artistic technique that combines two images into one

illustrating motion:  when an images is drawn to look like it is moving or has moved

negative space:  the space around and between an image

psychology of color:  the idea that certain colors make people feel certain emotions

texture:  an artistic technique where an image looks like it might feel a certain way

original design:  a design created by one person or company and is unlike any other logo

authentic:  something real, true, or genuine; can be supported or backed up with evidence


consistent:  doing something the same way or within the same theme or idea

memorable:  something that stands out or is interesting so it is easy to remember

slogan:  
a short, memorable phrase used to advertise a product, brand, political party, or place with a purpose to emphasize something that a company or place would like to be remembered for

target audience:  the group of people most likely to be interested in a product or service

timeless:  something that does not change or go out of fashion with time

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promotional products:   knick knacks that are given away for free as a form of advertisement or to encourage employee participation

marketing:  the plan or strategies that a business has for promoting and selling products or services, including research and advertising

market:  everything that businesses produce to sell to consumers

exposure:  getting your company's name out to people so that it is recognizable

brand recognition:  the ability to recognize a company's brand over other brands that make the same product

economy: the way a country manages its money and resources (such as workers and land) to produce, buy, and sell goods and services
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incentives:  something given to a person as motivation to achieve a goal 

profit:  the money that is left after all costs in making a product are subtracted from the money made selling the product

business card:  small card that has a person's contact information

vertical: something that rises up; it has a longer length than width

​horizontal: something that expands out; it has a longer width than length

networking:  the exchange of information or services among individuals, groups, or businesses

contact:  a person that you do business with or the information necessary to get in touch with a person that you do business with

investor:  a person who gives money to a business, company, or firm for a small part of the ownership, but with no decision making rights, in hopes that they will make money

vendor:  a business or company that sells goods or services to another business or company; Example:  a fabric company is a vendor for a clothes maker because the clothes maker has to buy fabric to make the clothes

template:  a document that has been set up with the features needed for the document to look a certain way no mater what text or pictures are inserted; a fill in the blank or space document
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THE PURPOSE OF BUSINESS CARDS
HOW TO MAKE A BUSINESS CARD FOR YOUR CLIENT
YOUR TURN
Now, it is your turn.  Let's practice creating a great looking business card.  Click on a link below to go to Avery Label Maker.  Use the design feature and choose business card.  Create a business card for Chick-Fil-A.  Use this information:

Mark Nichols, Owner
Chick-Fil-A Trussville
(205) 661-0544
5886 Trussville Crossings Pkwy
Birmingham, AL 35235

Remember to use what you know about Chick-Fil-A to create the perfect business card for him.
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MISSION ACCOMPLISHED

Congratulations

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You accomplished your mission!  ​
​
  • I can describe a business partnership.
  • I can explain what advertising firms do. 
  • I can describe an advertising campaign and explain how advertising companies put together an advertising campaign.


  • HOME
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    • 1st GRADE STEM LABS
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    • 3rd GRADE STEM LABS
    • 4th GRADE STEM LABS
    • 5th GRADE STEM LABS
  • DATA BASES
    • DEBATE TOPICS DATABASE
    • AMERICAN BIOGRAPHIES
    • AMERICAN REVOLUTION
    • NON-FICTION RESEARCH
    • Animals
    • BIOMES
    • Native American Portal
    • NATIONAL PARKS
    • ALABAMA OUTDOORS
  • PARENT RESOURCES
    • LOGGING K - 1st INTO SCHOOLOGY
    • LOGGING 2nd - 5th GRADERS INTO SCHOOLOGY
    • HOW TO TAKE PICTURES ON A CHROMEBOOK
    • HOW TO HAND IN ASSIGNMENTS
  • CONTACT ME
  • U.S. History Teachers
    • HISTORY RESOURCES
  • NEXT TOP FIRM
    • LESSON 1: INTRODUCTION TO THE NEXT TOP FIRM
    • LESSON 2: UNDERSTANDING CLIENTS' WANTS & NEEDS
    • LESSON 3: INTERVIEWING YOUR CLIENT
    • LESSON 4: MARKETING PLAN
    • LESSON 5: DESIGNING A LOGO
    • LESSON 6: BRAND RECOGNITION
    • LESSON 6: BRAND RECOGNITION
  • FUN LAB
  • STEM CHOICE BOARD
  • THE NEW JEDI ORDER
  • ACAP