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NEXT TOP FIRM
- LESSON 1: INTRODUCTION TO THE NEXT TOP FIRM
- LESSON 2: ESTABLISHING YOUR FIRM
- LESSON 3: UNDERSTANDING YOUR CLIENT
- LESSON 4: PLANNING AN ADVERTISING CAMPAIGN
- LESSON 5: DESIGNING A LOGO
- LESSON 6: APPLYING A LOGO TO A CAMPAIGN
- LESSON 7: CREATING A SLOGAN
- LESSON 8: APPLYING A SLOGAN TO A CAMPAIGN
- LESSON 9: DESIGNING A PACKAGE OFFER
- LESSON 10: APPLYING A PACKAGE OFFER TO A CAMPAIGN
- LESSON 11: WRITING A MARKETING PLAN
- LESSON 12: DEVISING A BUDGET
- LESSON 13: PRESENTING AN AD CAMPAIGN
- LESSON 14: DELIVERING AN AD CAMPAIGN PITCH
- LESSON 15: WHO IS THE NEXT TOP FIRM?
