THE NEXT TOP FIRM

LESSON 5: DESIGNING A LOGO  

TODAY'S MISSION & LESSON INSTRUCTIONS
​Suggested Time for Activity: 3 minutes
​2:10 - 2:13

Today, you will be making a logo for Nelms Pharmacy. Do all the activities of this lesson in order and pay attention to the suggested times. What you do not finish, must be finished on your own time. We will use your logos next week to design a product so it has to be done by next week.
  • ​I can create a logo for my client.
  • I can write a synopsis explaining my logo to my client.
  • I can explain how the logo design will be presented in my marketing plan and sales pitch. 

ACTIVITY 1 - ALL ABOUT LOGOS
​Suggested Time for Activity: 10 minutes
​2:10 - 2:20

With your team, look over the Designing a Logo Slideshow below. While you are going over the slideshow, think about what you learned about Nelms Pharmacy. When you design the logo for Nelms Pharmacy, you will need to choose 1 type of logo, 2 design principles, and 1 design technique when making your logo. Remember, you need to think about the things Nelms Pharmacy would like. On an index card, write down the  type of logo, design principles, and design technique you plan to use. You can change this later.

ACTIVITY 2 - CREATE A LOGO
​Suggested Time for Activity: 20 minutes
​2:20 - 2:40

Now it is time to create a logo for Nelms Pharmacy. Follow the steps below to create the logo.
  1. Click on the Schoology icon to the right.
  2. Click on the Next Top Firm Course.
  3. Click on Logo. Leave this tab open and come back here.
  4. Click on the Logomakr icon to the right.
  5. In Logomakr choose an image.  Either Copy and paste the image to the Google Drawing Attachment or, do a screenshot and upload the image to the Google Drawing.
  6. Create the logo in the Google Drawing Document by adding additional things to the logo.
  7. When you have finished creating the logo, submit it in Schoology.
  8. Remember, you need to be able to identify the logo type, design principles, and design technique you used to create the logo.
logo:  a symbol made up of text and or images that help us identify a name brand

Letter Mark Logo:  is when a company uses its initials as its logo

Word Mark Logo:  when a company uses its name with a special font and colors as its logo

Pictorial Mark Logo:  when a company uses a picture as its logo 

Abstract Logo: when a company uses some kind of geometric form or shape in combination with a color scheme as its logo

Mascot Logos:  when a company uses a mascot, or illustrated character that represents the company as its logo

Combination Mark:   when a company uses  two or more logo types together in one logo 

Emblem Logo:  when a company uses letters or words inside a symbol like a badge, seal, or crest, or  icon as its  logo

visual double entendre:  an artistic technique that combines two images into one

illustrating motion:  when an images is drawn to look like it is moving or has moved

negative space:  the space around and between an image

psychology of color:  the idea that certain colors make people feel certain emotions

texture:  an artistic technique where an image looks like it might feel a certain way

original design:  a design created by one person or company and is unlike any other logo

ACTIVITY 3 - WRITE A SYNOPSIS
​Suggested Time for Activity: 10 minutes
​2:40 - 2:50

Picture
Now you will type your synopsis.  Below you will see an example of a logo and synopsis to help you get started.  Remember, in the synopsis, you explain how you created the logo and why you created it the way you did.  Look at the highlighted words in the synopsis.  These highlighted terms show that you addressed all the points from your Logo Plan in Step 1. 

You must include these points:
  • The type of logo you used
  • The design principles you used
  • The artistic technique you used. 
  • Notice that the advertising firm's name and partners' names are on the synopsis and it is titled.

Get Started by Following the Steps Below!
  1. Go back to Schoology and click on the Logo Synopsis Assignment. 
  2. Open up the attachment and write your synopsis.
  3. Submit your synopsis.

LOGO AND LOGO SYNOPSIS EXAMPLE

ACTIVITY 4 - HOW YOU WILL PRESENT YOUR LOGO
​Suggested Time for Activity: 5 minutes
​2:50 - 2:55

You will present the logo as part of your Marketing Plan Report and Sales Pitch. On judgement day, you will give Nelms Pharmacy a marketing plan report with your plans for their campaign. One page of the report will have be the logo and synopsis. You will go over the logo in your sales pitch presentation. So you will have 2 slides about the logo you designed in your sales pitch presentation. Below, you will see an example of the sales pitch slides and marketing report page on a logo from a winning team a few years ago.  You will not do this today. You just need to see that it will be part of a bigger report and presentation, so it is important you do a good job.  
Logo Page in a Marketing Report
Logo Slides in a Sales Pitch

Congratulations!

You accomplished your mission!  
  • I designed a plan for creating my client's logo.
  • I created a logo for my client.
  • I wrote a synopsis explaining my logo to my client.