THE NEXT TOP FIRM
LESSON 5: DESIGNING A LOGO
ACTIVITY 1: LEARN IT
What Is A Logo Video
The first thing you will create for your client is a logo. So what is a logo anyway. Watch the video below with Col Gray to learn more about what a logo is and why we have them.
Take a moment to talk with your partner about the following discussion questions. Everyone needs to click on the Google Classroom Icon to go to our Google Classroom. Every student will answer the discussion questions in the Classroom Forum. After you answer the questions, respond to three other people's answers for each question with whether you agree or disagree and why.
ACTIVITY 2: APPLY
Designing a Logo Slide Show Presentation
It is one thing to know what a logo is, but another thing entirely to design one. Don't let this process overwhelm you. Watch the slideshow presentation below to learn about how to design a company logo.
logo: a symbol made up of text and or images that help us identify a name brand
Letter Mark Logo: is when a company uses its initials as its logo
Word Mark Logo: when a company uses its name with a special font and colors as its logo
Pictorial Mark Logo: when a company uses a picture as its logo
Abstract Logo: when a company uses some kind of geometric form or shape in combination with a color scheme as its logo
Mascot Logos: when a company uses a mascot, or illustrated character that represents the company as its logo
Combination Mark: when a company uses two or more logo types together in one logo
Emblem Logo: when a company uses letters or words inside a symbol like a badge, seal, or crest, or icon as its logo
visual double entendre: an artistic technique that combines two images into one
illustrating motion: when an images is drawn to look like it is moving or has moved
negative space: the space around and between an image
psychology of color: the idea that certain colors make people feel certain emotions
texture: an artistic technique where an image looks like it might feel a certain way
original design: a design created by one person or company and is unlike any other logo
ACTIVITY 3: ANALYZE
DESIGNING A LOGO THAT IS RIGHT FOR YOUR CLIENT
Designing a Logo That Is Right for Your Client
Now you know what a logo is and how they are designed. Before you can jump into designing one for your client, you need to analyze what logo types, principles, and techniques will best represent your client. Open your Google Drive and look in your Team Folder for Lesson 5. Open the Analyzing Logo Types, Principles, and Techniques Organizer. Complete the organizer using the Designing a Logo Slide Show Presentation, your research, and the client interview by evaluating what logo types, principles, and techniques are best for your client.
Analyzing Logo Types, Principles, and Techniques Organizer
Below is a picture of the organizer you are looking for in your Google Drive. Click on the Google Drive Icon to go to your Google Drive. Select your Firm's Folder. Click on the Portfolio Folder. Click on the Lesson 5 Folder. Select the Analyzing Logo Types, Principles, and Techniques Organizer. Only one needs to be completed for the firm. You many copy the finished product into your person al folder if you like.
ACTIVITY 4: CREATE
Creating a Logo
STEP 1: OPEN A GOOGLE DRAWING IN GOOGLE DRIVE AND SHARE WITH YOUR PARTNER
Now you are ready to create the logo for your client. Follow these instructions to open a Google Drawings Page in your Team Drive.
STEP 2: GATHER YOUR MATERIALS
At this point, you are ready to begin creating your client's logo. You will use what you learned about the purpose of a logo and the analysis you did on logo types, principles, and techniques, to create a logo for your client. Most of you know how to use Google Drawings, but if you need help, simply raise your hand.
STEP 3: LOOK OVER THE RUBRIC
Not only do you need to use what you learned about the purpose of a logo and the analysis you did on logo types, principles, and techniques, to create a logo for your client, you will need to follow the following rubric to create the logo.
Your logo must include the following:
Your logo must include the following:
STEP 4: WRITE THE SYNOPSIS
Remember a synopsis is an explanation of how you created your logo and why you created it the way you did. It explains your thinking process to the client and makes your work meaningful to them. To write the synopsis, follow the following instructions:
- Open up your Google Drive.
- Go to the team folder.
- One person needs click on the new button.
- Scroll down to and select Docs.
- Title it (Your Company Name) Logo Synopsis.
- Share the page with your partner.
- Check to make sure that this page is in your team (or firm's) folder.
Now you will type your synopsis. Below you will see an example of a logo and synopsis to help you get started. Remember, in the synopsis, you explain how you created the logo and why you created it the way you did. Look at the highlighted words in the synopsis. These highlighted terms show that the firm met the rubric requirements by using and explaining the type of logo they chose to use, two design principles, and one design or artistic technique. Notice that the advertising firm's name and partners' names are on the synopsis and it is titled.
Make sure these items are in the correct places in your Google Folder
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