THE NEXT TOP FIRM
WEEK 1: INTRODUCTION TO THE NEXT TOP FIRM
TODAY'S MISSION
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By the end of the lesson, you will be able to answer these questions.
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WHAT DO YOU KNOW?
Let's watch this quick advertisement to get us started.
GROUP DISCUSSION
- What are they trying to sell or promote in this advertisement?
- Who is their target audience?
- How are they trying to sell or promote it? How do they make it look appealing?
- What do they do to persuade people?
WHAT IS THE NEXT TOP FIRM EXPERIENCE?
CES Next Top Firm is an enrichment experience like a reality t.v. show. In this course, you will form business partnerships and create advertising firms that compete to win the advertising account of a local Trussville business. Each week you will have a new challenge to meet. Only those who are truly dedicated have a chance at winning the CES Next Top Firm trophy.
Next Top Firm is an extremely challenging course. It will require you to stay on task and work diligently. This class is a 14 week course that meets only one day a week for 50 minutes. The following is the timeline for the course. After the interview day, you will work at your own pace to finish your ad campaign. You may work on each project as a whole team or divide and conquer by having each team member work on a different component of the campaign. ANY WORK NOT FINISHED IN CLASS WILL HAVE TO BE FINISHED AT HOME! In this competition, you increase your chances of winning by completing the most components of the ad campaign, but remember...The potential client is looking for quality work, so give your best and pay attention to details.
TIMELINE
NOVEMBER 8
- Learn the expectations and timeline for Next Top Firm
- Form business partnerships
- Establish advertising firms
- Learn the components of an advertising campaign
NOVEMBER 15
- Research your client
- Write interview questions
- Learn advertising techniques
- Learn about marketing plans
- Create brainstorm of ad techniques and market plan
NOVEMBER 29
- Interview the owners of Nelms Pharmacy
- Develop a marketing strategy
- Select ad techniques you intend to use
DECEMBER 6
- Design a logo
- Use the Logo to design a business card
DECEMBER 13 & JANUARY 10
- Create a slogan
- Use the slogan to create a billboard display
- Use the slogan or logo to create a promotional product
JANUARY 17 & JANUARY 24
- Design a brochure using the logo and slogan
JANUARY 31 & FEBRUARY 6
- Create a commercial
FEBRUARY 14 & FEBRUARY 21
- Create a budget for your marketing plan
- Write your sales pitch
- Create your sales pitch presentation
FEBRUARY 28
- Practice Presentation
- Partner Evaluations
MARCH 7
Judgement Day
- Judgement Day is the day when you will deliver your advertising campaign portfolios and sales pitch presentations to your potential client, Nelms Pharmacy. Each group will have 10 minutes to present. When all the firms have presented, the business owners will be left alone to deliberate. The owners of Nelms Pharmacy will give their decision to Mrs. Smith and the winners will be announced at 4th and 5th Grade End of the Year Awards Day.
EXPECTATIONS
Let's go over this presentation to learn about the procedures and expectations of this experience.
- Take the class seriously. You will present on Judgement Day whether you are prepared or not.
- Bring your charged Chromebook to every class.
- Come in each week ready to go.
- Stay on task and meet the weekly goals in the timeline.
- Stay seated at your firm's work table unless you are told to move around the room.
- Finish any work you do not complete at home.
- Its a good idea to work quietly with your team so other firms do not steal your ideas!
PARTNERSHIPS
Let's go over this presentation to learn about business partnerships.
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You are now going to choose your business partners. Find two other people you want to be your partners. Each firm will have three partners. Then choose a work table. There is paper on the table. Exchange phone numbers so you can discuss your campaign outside of class. You will use your email in this class to communicate with each other as well. Your school email is your [email protected].
FIRM NAMES
Now that you have partners, you need to decide on a name for your firm. Remember, you want it to sound professional, but be memorable or catchy. You can use your initials, words that describe your firm's values, or make up a name. If you get stumped, try this business name generator.
Click here for the Business Name Generator
Click here for the Business Name Generator
Once your team has decided on a name, fill out the form below.
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HOW DO ADVERTISERS CREATE ADVERTISING CAMPAIGNS?
After your firm finishes filling out the form, please watch the slideshow below together about how advertisers create advertising campaigns. This will explain how you will develop your advertising campaign.
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MISSION ACCOMPLISHED
Congratulations!
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