THE NEXT TOP FIRM
LESSON 6: APPLYING A LOGO TO A CAMPAIGN
TODAY'S MISSION
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ACTIVITY 1: LEARN
Online Discussion - Thinking About Why
So, in a technology driven world, why in the world would a company still use business cards? Go to our Google Classroom by clicking on the icon to the right. Answer the Lesson 6, "Thinking About Why" question. Then respond to three people's opinions that were different from yours. Tell them what you think about their post.
Remember that online discussions are meant to help each other see different points of view. Keep the conversation positive. It is ok to disagree, but do so politely and explain why. On that same note, don't simply tell someone you agree with them either. You must explain why you agree with them. Please keep the conversation on topic. Do not post silly comments. You will only have 5 minutes to do this activity. ACTIVITY 2: APPLYUnderstanding Business CardsNow, take a moment to go over the following slideshow with your partner. Make sure you look up any terms you are not familiar with in the toolbox.
ACTIVITY 3: ANALYZEHow To Design a Business Card
Now that you understand why companies use business cards and the importance of including a logo on a business card, you need to understand how business cards are designed. Watch the slideshow below with your partners. As you learn about each component of logo design, you will fill out the Client Business Information Chart. Go to your Google Drive by clicking on the icon to the right. Go to Lesson 6 in your portfolio folder and open the Client Business Information Chart. One partner needs to type in the answers for the group. Remember, if you want your own copy after you complete the Chart, you may copy it and move it to the folder with your name.
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logo: a symbol made up of text and or images that help us identify a name brand
business card: small card that has a person's contact information vertical: something that rises up; it has a longer length than width horizontal: something that expands out; it has a longer width than length networking: the exchange of information or services among individuals, groups, or businesses contact: a person that you do business with or the information necessary to get in touch with a person that you do business with investor: a person who gives money to a business, company, or firm for a small part of the ownership, but with no decision making rights, in hopes that they will make money vendor: a business or company that sells goods or services to another business or company; Example: a fabric company is a vendor for a clothes maker because the clothes maker has to buy fabric to make the clothes template: a document that has been set up with the features needed for the document to look a certain way no mater what text or pictures are inserted; a fill in the blank or space document See the picture below: 
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A picture of the chart you are looking for is embedded below.
ACTIVITY 4: CREATE
Designing a Business Card Challenge
The Challenge
Your company needs a business card. The graphic designers at your firm use Google Drawings and Google Docs to create business cards. They use Google Drawings to design the card. Then they create a template in Google Docs so they can print out multiple business cards on one sheet of card stock or photo paper. The business card challenge is to figure out how to create a business card that meets the client's requirements in Google Drawings; set up a template in Google Docs so that you can print out multiple cards at one; and insert the business card image done in Google Drawings into the template done in Google Docs.
Business Card Requirements
1.) You must create a business card in Google Drawings.
2.) The business card must be the standard 2 inch x 3.5 inch size, but you can choose whether it is horizontal or
vertical.
2.) The business card must be the standard 2 inch x 3.5 inch size, but you can choose whether it is horizontal or
vertical.
- If you choose a horizontal business card, your dimensions must be 3.5 inches across (or wide) and 2 inches up and down (or tall).
- If you choose a vertical business card, your dimensions must be 2 inches across (or wide) and 3.5 inches up and down (or tall).
- your client's name,
- the client's business name
- the business address
- the business phone number
- the client's email address
- the business website address
- the company logo you designed
Business Card Printing Template
1.) You must create a business card printing template in Google Docs.
2.) Business card templates must be the correct dimensions with the correct number of spaces for the required
number business cards.
4.) The business card dimensions can not be expanded or shrunk to fit into a space on the template.
2.) Business card templates must be the correct dimensions with the correct number of spaces for the required
number business cards.
- Horizontal business card dimensions must be 3.5 inches across (or wide) and 2 inches up and down (or
- Vertical business card dimensions must be 2 inches across (or wide) and 3.5 inches up and down (or tall). and be set up to print 10 business cards on one page.
4.) The business card dimensions can not be expanded or shrunk to fit into a space on the template.
The Ground Rules
- You and your partner(s) need to find a quiet place in the room to work.
- Once you sit, you may not get up and wander around the room.
- Work quietly and quickly to solve the challenge and complete the task. You will only have this week and next week to complete the business cards. Remember you are in a competition. You don't want others to steal your ideas.
- You will have 3 lifelines that you can use in this challenge. A lifeline is raising your hand and asking a teacher for help. Once the lifelines are gone, you are on your own. So, choose wisely!
Here's a few hints:
1.) Create your Google Doc Business Card template.
- Ask yourself, "How do I need to set up my Google Doc Page with spaces so that I can fit 8 horizontal cards on one page or 10 vertical cards on one page?"
- Ask yourself, "What can I insert into my Google Doc Page so that it will hold 8 horizontal and 10 vertical cards?"
- Ask yourself, "How can I make sure the item I inserted into the Google Doc Page, is the right dimensions?"
2.) Design a business card in Google Drawings.
- Ask yourself, "How can I make sure the dimensions of the business card that I create in Google Drawings will fit inside the spaces of my Google Doc template?"
- Ask yourself, "How can I create designs, text, and insert my logo into the business card in Google Drawings?"
- Ask yourself, "How can I get Business Card Design from Google Drawings into the Google Doc Template?"
3.) Make a Plan.
- Play around with the options in both programs before you get started.
- Brainstorm some solutions to the above questions with your partner.
- Test the solutions. Did you figure out how to create a template with the right dimensions and requirements?
- Keep trying and playing around with options until you find a solution that works.
- Most importantly, talk to each other. One of you may have a solution the other one did not think of.
4.) Save your work.
- Make sure you save your business card design that you created in Google Drawings in your Team Drive Portfolio Folder under Lesson 6. You should title it (Your firm name)BCARD. So if my business is named Coda Advertising Firm. I would save the Business Card as, codaBCARD.
- Make sure you make a copy of the business card that you created in your Team Drive Portfolio Folder and move it to your AD Pitch Media Strategy Folder.
- Make sure you save your business card print template, with your business card images in the template, that you created in Google Docs in your Team Drive Portfolio Folder under Lesson 6. You should title it (Your firm name)BCPRINT. So if my business is named Coda Advertising Firm. I would save the Business Card Print Template as, codaBCPRINT.
- Make sure you make a copy of your business card print template, with your business card images in the template, that you created in Google Docs in your Team Drive Portfolio Folder and move the copy to your Ad Pitch Media Strategy Folder.
- If you want your own personal copies of these remember to copy them and put them in the folder with your name.
Click on the Google Drive icon to get started.
Have fun. Work hard. And ....
Writing a Synopsis
Once you finish the business card and print template, you need to write a synopsis explaining how you designed the card and why you designed it the way you did. You will need to outline the reasons you chose the different elements of the card. To get started open your Google Drive and select a new Google Doc. Save the Synopsis as your firm name BCSYNOPSIS to your Team Drive Portfolio Folder, Lesson 6. Make a copy of the synopsis and move the copy to your Ad Pitch Media Strategy Folder. Remember, if you want your own personal copies of these remember to copy them and put them in the folder with your name. Below you will see an example of a Business Card Synopsis.
Synopsis Requirements
Your synopsis must include the following things. These items are highlighted in yellow on the example below.
Your synopsis must include the following things. These items are highlighted in yellow on the example below.
- Layout type: Vertical or Horizontal
- Card's dimensions: 3.5 x 2 or 2 x 3.5
- Client's Name: Owner of Urban Air or Owner of Crossfit
- Logo Placement: Where did you put the logo?
- Paper type: Photo Paper or Card Stock
- Colors used and why
- Shapes or patterns used and why
- Font used and why
The highlighted portions show where the synopsis addressed a requirement.
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TEAM DRIVE
Make sure these items are in the correct places in your Google Folder
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PORTFOLIO FOLDER
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AD PITCH FOLDER
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MISSION ACCOMPLISHED
- I can explain why companies use business cards.
- I can deduce why businesses put their logos on their cards.
- I can create a business card using a logo that I designed.