APRIL SMITH'S S.T.E.M. CLASS
  • HOME
  • STEM LABS
    • KINDERGARTEN STEM LABS
    • 1st GRADE STEM LABS
    • 2nd GRADE STEM LABS
    • 3rd GRADE STEM LABS
    • 4th GRADE STEM LABS
    • 5th GRADE STEM LABS
  • DATA BASES
    • DEBATE TOPICS DATABASE
    • AMERICAN BIOGRAPHIES
    • AMERICAN REVOLUTION
    • NON-FICTION RESEARCH
    • Animals
    • BIOMES
    • Native American Portal
    • NATIONAL PARKS
    • ALABAMA OUTDOORS
  • PARENT RESOURCES
    • LOGGING K - 1st INTO SCHOOLOGY
    • LOGGING 2nd - 5th GRADERS INTO SCHOOLOGY
    • HOW TO TAKE PICTURES ON A CHROMEBOOK
    • HOW TO HAND IN ASSIGNMENTS
  • CONTACT ME
  • U.S. History Teachers
    • HISTORY RESOURCES
  • NEXT TOP FIRM
    • LESSON 1: INTRODUCTION TO THE NEXT TOP FIRM
    • LESSON 2: UNDERSTANDING CLIENTS' WANTS & NEEDS
    • LESSON 3: INTERVIEWING YOUR CLIENT
    • LESSON 4: MARKETING PLAN
    • LESSON 5: DESIGNING A LOGO
    • LESSON 6: BRAND RECOGNITION
  • FUN LAB
  • STEM CHOICE BOARD

THE NEXT TOP FIRM

WEEK 3:  THE ADVERTISING BUSINESS

Picture

TODAY'S MISSION

Picture
  • I can explain how to conduct a proper research study of a client.
  • I can develop pertinent client interview questions.
  • I can identify and explain different advertising strategies.
  • I can determine the best advertising strategy for a client using client research studies and client interviews.

ACTIVITY 1: 
DEVELOPING AN ADVERTISING STRATEGY

For this activity you will be assigned a work partner.  Your work partner will be someone from another classroom.  You and your partner will have 10 minutes to go over the slideshow and answer the questions in the assignment below the slide show.  You can answer the questions on one computer together.  Just remember to put both of your names on the form.

Do not submit the assignment until after we discuss it as a class.  You might want to refer to it when we talk about it as a group.
Picture

ACTIVITY 2:
PERFORMING CLIENT RESEARCH STUDIES

The first step in developing an advertising strategy is to do a client research study.  You learned a little bit about this is the slideshow above.  Now, you are going to do a quick activity to show that you know what you are looking for in a Client Research Study.  With your work partner, click on the Chick-Fil-A icon below.  Use the site to answer the questions on the Research Organizer below.  When you are finished, we will talk about your answers as a class.  After we discuss your research study, you can submit it.
Picture
Picture
Picture

ACTIVITY 3:
DEVELOPING EFFECTIVE CLIENT INTERVIEWS

In the first activity, you learned that you needed to find out specific information in a client interview.  With your partner, you are now going to create a set of interview questions that would get you the information that you need to know.  One person in your pair will open up a Google Doc and title it, Client Interview Questions.  Then type your name and your partner's name at the top.  Share the document with your partner.  Together compose a list of interview questions that cover everything you need to know from the slideshow in Activity 1.  When you are finished, we will share these as a class.

TOOLBOX

Picture
advertising campaign:  the plan that an advertising company has for advertising someone’s business that is made up of different media types all within a central theme and utilizing one major advertising technique

advertising strategy:  the strategy an advertising company uses to reach a business's target audience and/or attract new customers

advertising technique:  a tactic used by a company in advertising that makes people feel a strong desire to purchase the company's product or service

client: the business or company that is using your firm's advertising services  

company: a business that sells a product 

competition: the businesses that sell products or offer services similar to yours; businesses people could choose if they do not like your products or services

demographics:  the numbers and statistics about groups of people in a population  

firm:  a business partnership that provides a professional service 

target audience: the group of people most likely to be interested in your product or service

​The Adventure Appeal Tactic:  suggesting that a person will experience an adventure if they use a product or service  

The Avant Garde Tactic: 
​
suggesting that a person will be smarter than others, ahead of their time, or a trend setter if they use a product or service

The Bandwagon Tactic:  convincing people to buy a product or use a service because everyone else is doing it 

The Challenge Tactic:  
challenges or dares you to prove yourself by purchasing a company’s product or using a company’s service

The Card Stacking Tactic:  listing all the good things about a product or service and leaving out anything that might be bad about the product or service

The Expert Tactic:  using someone who appears to be an expert, like a doctor or scientist, to advertise or backup a product or service 

The Fear Tactic:  using fear to persuade people to buy a product or service and suggesting that there will be negative consequences if they don't

The Flattery Tactic:  complimenting or praising a person in some way to make a person want to buy a product or use a service

The Glittering Generalities Tactic:  using vague words to make a product or service seem wonderful without giving any real information about it 

​The Humor Tactic:  using humor to make people want to buy a product or use a service 

The Loaded Words Tactic:  using words that cause people to feel an emotion that moves them to buy a product or use a service

The Name Calling Tactic:  criticizing your competition in order to get people to buy your product or use your service instead

The Plain Folks Tactic:   convincing people that your product or service is perfect for them because it is made for the good, hard working, common person

Play On Words:  uses figures of speech like puns, idioms, and hyperboles to persuade people to buy a product or use a service 

The Repetition Tactic:  repeating a company's name product, or service over and over so that it stays in the customer's mind and makes them want to purchase the good or service

​The Scarcity Tactic:  making people feel like a product or service is limited, may run out, or become unavailable if they do not hurry and purchase the product or service

The Snob/Superiority Appeal Tactic:  making a person feel like that by buying a product or using a service they will be better or more superior than others in some way

​The Statistics Tactic: 
making people want a product or service by using numbers, percentages, and scientific words that lead people to believe the product or service was researched and proven to be the best


The Testimonial Tactic:  using someone famous to endorse a product or service by saying that they have used the product or service and got results 

The Transfer Tactic:  linking a celebrity or beautiful person to a product or service to make people feel that if they use the product or service, they will be just like the celebrity 

Youth Appeal:  making someone feel like they they will look or feel younger is they use a product or service

​ACTIVITY 4:
EVALUATING ADVERTISING TECHNIQUES

In this activity, you will learn about all the different advertising techniques that advertising companies use in their client's advertising campaign.  Each person will now get the organizer that is pictured below.  For each technique, give an idea of how Chick-Fil-A could advertise with that technique.  Your idea could be a slogan, a sketch, an idea for a commercial etc...
Picture
Picture
Picture
Picture
Picture
Picture

MISSION ACCOMPLISHED

Congratulations

Picture
You accomplished your mission!  ​
​
  • I can describe a business partnership.
  • I can explain what advertising firms do. 
  • I can describe an advertising campaign and explain how advertising companies put together an advertising campaign.


  • HOME
  • STEM LABS
    • KINDERGARTEN STEM LABS
    • 1st GRADE STEM LABS
    • 2nd GRADE STEM LABS
    • 3rd GRADE STEM LABS
    • 4th GRADE STEM LABS
    • 5th GRADE STEM LABS
  • DATA BASES
    • DEBATE TOPICS DATABASE
    • AMERICAN BIOGRAPHIES
    • AMERICAN REVOLUTION
    • NON-FICTION RESEARCH
    • Animals
    • BIOMES
    • Native American Portal
    • NATIONAL PARKS
    • ALABAMA OUTDOORS
  • PARENT RESOURCES
    • LOGGING K - 1st INTO SCHOOLOGY
    • LOGGING 2nd - 5th GRADERS INTO SCHOOLOGY
    • HOW TO TAKE PICTURES ON A CHROMEBOOK
    • HOW TO HAND IN ASSIGNMENTS
  • CONTACT ME
  • U.S. History Teachers
    • HISTORY RESOURCES
  • NEXT TOP FIRM
    • LESSON 1: INTRODUCTION TO THE NEXT TOP FIRM
    • LESSON 2: UNDERSTANDING CLIENTS' WANTS & NEEDS
    • LESSON 3: INTERVIEWING YOUR CLIENT
    • LESSON 4: MARKETING PLAN
    • LESSON 5: DESIGNING A LOGO
    • LESSON 6: BRAND RECOGNITION
  • FUN LAB
  • STEM CHOICE BOARD