THE NEXT TOP FIRM
WEEK 2: THE ADVERTISING BUSINESS
TODAY'S MISSION
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ACTIVITY 1:
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TOOLBOX
advertising campaign: the plan that an advertising company has for advertising someone’s business that is made up of different media types all within a central theme and utilizing one major advertising technique
advertising technique/strategy: the strategy an advertising company uses to reach a business's target audience and/or attract new customers agency: a large business that provides a professional service brand recognition: any type of media that helps a person recognize a business broadcast advertising: any type of transmitted media used to advertise budget: the amount of money that a business or person is willing to spend on a list of expenses in a given year client: the business or company that is using your firm's advertising services company: a business that sells a product deficits or losses: all the money you lose if you do not make enough money to cover your expenses digital advertising: any type of electronic media used to advertise firm: a business partnership that provides a professional service marketing plan: the written out advertising plan that includes and describes the central theme, advertising strategy, media types, a detailed budget, a presentation, and a sales pitch media: ways of communicating media types: the method or instrument used to advertise partnership: a formal arrangement in which two or more people form a business; work together to manage and operate the business; and share in the business profits and losses print advertising: any type of media that is printed on any type of paper, large or small profits: the money you make after you subtract all of the expenses sales presentation: actual presentation that an advertising firm gives as they go over the components of the advertising campaign with the business or client sales pitch: the way in which an advertising firm tries to convince a business or potential client to choose their firm to advertise with target audience: the group of people most likely to be interested in your product or service |
Discussion Question:
Why do you think it is important for the people in an advertising agency to work as a team? What do you think the consequences would be if they all did their own thing?
Why do you think it is important for the people in an advertising agency to work as a team? What do you think the consequences would be if they all did their own thing?
ACTIVITY 3:
WHAT ARE ADVERTISING CAMPAIGNS?
Let's look over the slideshow below. Then we will discuss it as a whole class.
As a class, we are going to learn a very important skill using the slideshow above. This skill is called Synthesis. Synthesis is when you take pieces of information to create you own idea or theory. In other words, you take pieces of information from different places and organize the information into a way you understand or you create your own idea or theory using the information. Follow along with me as I show you how to do this.
We are going to synthesize the information in the slideshow in order to create our own idea or theory for the question below.
- What do you think your advertising firm's marketing plan will look like?
MISSION ACCOMPLISHED
Congratulations
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You accomplished your mission!
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