THE NEXT TOP FIRM
LESSON 7: DESIGNING A LOGO
TODAY'S MISSION
STEP 1: LOGO SLIDESWith your team, go back over the Logo Slides. Then click on the google classroom icon. Enter in our class code and enter the Next Top Firm Classroom. Click on the Logo assignment. Answer the questions in the assignment to help you plan and design your logo. You can always see your work by going to Google Drive. Type in Classroom in the Search Bar. Choose the Classroom Folder. Inside will be a Next Top Firm Folder. All your work is here.
Follow the steps below to plan your logo.
STEP 2: CREATE YOUR CLIENT'S LOGO
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logo: a symbol made up of text and or images that help us identify a name brand
Letter Mark Logo: is when a company uses its initials as its logo Word Mark Logo: when a company uses its name with a special font and colors as its logo Pictorial Mark Logo: when a company uses a picture as its logo Abstract Logo: when a company uses some kind of geometric form or shape in combination with a color scheme as its logo Mascot Logos: when a company uses a mascot, or illustrated character that represents the company as its logo Combination Mark: when a company uses two or more logo types together in one logo Emblem Logo: when a company uses letters or words inside a symbol like a badge, seal, or crest, or icon as its logo visual double entendre: an artistic technique that combines two images into one illustrating motion: when an images is drawn to look like it is moving or has moved negative space: the space around and between an image psychology of color: the idea that certain colors make people feel certain emotions texture: an artistic technique where an image looks like it might feel a certain way original design: a design created by one person or company and is unlike any other logo |
STEP 3: SYNOPSIS

Now you will type your synopsis. Below you will see an example of a logo and synopsis to help you get started. Remember, in the synopsis, you explain how you created the logo and why you created it the way you did. Look at the highlighted words in the synopsis. These highlighted terms show that you addressed all the points from your Logo Plan in Step 1.
You must include these points:
Get Started by Following the Steps Below!
You are now done with the logo for your client.
You must include these points:
- The type of logo you used
- The design principles you used
- The artistic technique you used.
- Notice that the advertising firm's name and partners' names are on the synopsis and it is titled.
Get Started by Following the Steps Below!
- Open up the Next Top Firm Google Classroom and choose STEP 3: SYNOPSIS.
- Open up the attachment and write your synopsis.
- Submit your synopsis.
You are now done with the logo for your client.
Congratulations!
You accomplished your mission!