THE NEXT TOP FIRM
LESSON 3: UNDERSTANDING YOUR CLIENT
CHOOSING THE RIGHT CLIENT
So, what is the right client and how do you choose the right client for your ad agency? Choosing the right client means you are choosing a client you can easily help while maximizing your own profits. It is just as important that you are choosing to represent the right client as it is for them to choose the right advertising firm. Let's look at the following slideshow to learn what to look for when selecting clients.
competition: anyone in rivalry with you for the client’s account
target audience: the group of people that the company’s product or service appeals to or is meant for
values: things you feel are important, things you believe in, or a code of conduct that you live by
skill set: a group of abilities and special knowledge that can be used to perform a specific job
You should always know a little about a company before interviewing them or representing them in an advertising campaign. Research each company by clicking on the icons below. Then, go to your NTF Folder in Your Google Drive and complete the Researching A Client Organizer for each business.
Researching A Client Organizer
This is a picture of both Researching A Client Organizers that you are looking for in the Lesson 3 Folder of your Next Top Firm Portfolio on your Google Drive.
COMPETING FOR A CLIENT
Using what you learned in the slideshow and from your research, which is the best client for your firm, Urban Air or CrossFit? Discuss it with your partner. One of you fill out the form below for your firm.
PLEASE REMEMBER ONLY ONE PARTNER NEEDS TO FILL OUT THIS FORM!
Now that you have determined the best client for your firm, it is important to evaluate your client's competition. Research your client's competition by clicking on the icons under your client's name below. Then, click on our Google Classroom icon to open another tab to our Google Classroom. Open up the Analyzing the Competition Assignment. Use the organizer to fill in the information about each of the client's competitors.
Urban Air Competitors
COMPARING AND CONTRASTING THE COMPETITION
This is a picture of both Competition Analysis Worksheets that you are looking for in the Lesson 3 Folder of your Next Top Firm Portfolio on your Google Drive. If you do not have a tab open for your Google Drive, you can click on the icon to the right to open one.
CROSSFIT COMPETITION ANALYSIS WORKSHEET
URBAN AIR COMPETITION ANALYSIS WORKSHEET
Make sure these items are in the correct places in your Google Folder
AD PITCH FOLDER
You accomplished your mission!